Lagos in Port Harcourt
Campaign flyers for a party series that crosses between two cities: a bright, sun-bleached beach rollout in December 2024, then a darker, stage-lit system when the client came back in 2025 for the 3.0 edition.
The short version
I was contacted in December 2024 to design the campaign flyers for Port Harcourt in Lagos, a beach party happening that same month. I went with a light theme and built out the full set, from the main announcement to the table list, ticket policy, price list, activities and style guides. The client came back in 2025, and I did it again for the other direction of the series, Lagos in Port Harcourt, including the 3.0 edition in December.
One party, two cities
The series is built on a simple idea: bring one city's energy to the other. Port Harcourt in Lagos took the PH crowd to a beach house in Ilashe; Lagos in Port Harcourt brought the Lagos crowd back the other way. Each edition was promoted almost entirely through social flyers, so the flyers were the campaign.
A lot to say, very little time
Every edition had to announce itself, sell tickets and tables, publish prices, tell guests what to wear and what to expect, then count down to the day. That is a lot of practical information for a party flyer to carry without losing the fun, and the first brief landed in the same month as the event.
What the design had to do
Read as "one city going to the other" at a glance, before anyone reads a word of the details.
Prices, tables, venues, times, lineups and booking numbers had to stay legible on a phone screen.
Work as a set of posts released over weeks, where each one feels new but still belongs to the same event.
What I actually did
I worked as the Campaign and Event Designer on each edition, designing the event lockups and every flyer in the rollout: announcements, key visuals, ticket and table policies, price lists, run-of-show, lineups, style guides, countdowns and partner posts.
How it came together
For the December 2024 Beach Party I went light: open sky, sand, a plane overhead and a green "Lagos" road sign, with the cable-stayed bridge standing in for the city. Wooden signposts carry the venue name, so even the address reads like part of a trip. Yellow, teal and red keep it loud against all that white space. Once the main flyer was set, the rest of the set was built from the same frame, with the event lockup at the top and the booking bar and date stub at the bottom, so each post only had to change its middle: the to-do list, the male and female style guides, the table list, the ticket policy, the activities of the day and the price list.
When the client came back in 2025, the series was running as Lagos in Port Harcourt under Geng Republic. The Lifestyle Party flyer kept the daylight look. For the December 3.0 edition, themed "I Just Got Back", the campaign moved onto a dark stage: purple and electric green, speakers and lighting truss framing each post, gold 3D type for the theme and the countdown numbers, and a new lockup where the "O" in Lagos stretches into a pill that holds the word "in". That rollout ran from "coming soon" through the main flyer, partner post, ticket and table policy, and 7- and 2-day countdowns to the DJ and hypeman lineup.
Why it looks the way it does
Daylight for a beach party
A white, sky-and-sand background matches a 2PM-till-dawn beach day better than the dark club look most party flyers default to.
Travel as the visual language
Planes, road signs and signposts turn "one city visiting another" into something you see before you read, which is the whole premise of the series.
A stage for the 3.0 edition
An edition built around a DJ lineup running from evening into the early hours got a darker, stage-lit treatment: purple and green over black, with truss and speakers framing every post like a set.
One frame, many posts
A fixed header and footer (lockup, date and time stubs, venue bar, enquiry line) meant the logistics lived in the same place on every flyer, so each post only had to change one thing.
The campaigns
Port Harcourt in Lagos: The Beach Party, December 2024
Main flyer, to-do list, male and female style guides
Table list, ticket policy, activities of the day, price list
Lagos in Port Harcourt: the 2025 editions
The Lifestyle Party (May)
3.0: Coming soon
3.0: Main flyer, I Just Got Back
3.0: Partner post, Geng Republic × Flash and Flicks
3.0: 7 days to go
3.0: 2 days to go
3.0: Ticket policy
3.0: Ticket and table policy
3.0: DJ × Hypeman lineup
Where this stands
Across the editions shown here, the series went out with 17 designs: eight for the 2024 Beach Party, the Lifestyle Party flyer, and eight for the 3.0 rollout. The clearest result is that the client came back: the first brief was a same-month job, and the next year they returned to have me design the campaign again.
What this project taught me
Event flyers are mostly information design dressed up as a party. The pieces that worked best were the ones where the structure did the heavy lifting, with prices, times and venues always in the same place, so the middle of each post was free to have fun. Working on a series over two years also showed me the difference between what belongs to the event and what belongs to one edition: the crossover idea stayed constant, while the look could move from a daytime beach to a night on stage.